THE LAGOS FASHION AND DESIGN WEEK

The Lagos fashion week event occurs yearly. This year’s runway show opened on 25th October 2018 at Prince Alba Oniru Way, Victoria Island Lagos. The Lagos Fashion Week is a fashion platform that drives the Nigerian and ultimately, the African fashion industry; by bringing together buyers, consumers and the media to view the current collections of designers in the fashion capital of Lagos, Nigeria.

Thus, beyond the runway, Lagos fashion week provides a physical platform, that’s gradually re-positioning fashion as a useful tool for commerce and creativity in Nigeria.

The platform aims to cut across geographic and cultural barriers. It positions itself as a business of fashion and design event, which is targeted at showcasing the best of the fashion and design industry to drive the fashion industry in Nigeria and ultimately uplift its profile within the economy.

The features of Lagos fashion week activities:

  • Exhibition

  • Fashion shows

  • Masterclasses

However, this was a platform created for entrepreneurs to linkup, network, showcase, and exhibit their products and services. As a business owner, be ready to utilize every opportunity and maximize the opportunities.

The DEW collection by Betty Irabor for health awareness showed at the Lagos fashion week. The mental health awareness was in a different form but yet, very fashionable, educating and entertaining. It was supported and sponsored by some of the most creative designers in Nigeria.

The Dew collection was sponsored by Patrick Ayanski (@patrickayanski) and Ayanski Fabrics (@ayanskifabrics). The creative/talented Designer MAI ATAFO (@maiatafo) was the Creative Director. And, the following listed with their Instagram handles were the featured Designers.

  • Lare DaSilva Ajayi - LDA World (@lanredasilvaajayi)

  • Rherhe (@rherhefashion)

  • Ugonna Omerua - House of Nwocha (@houseofnwocha)

  • Toluwaloju Olowofoyeku - Toju Foyeh (@tojufoyeh)

  • Ujuestelo (@ujuestelo)

  • OG Okonkwo - Style Temple (@styletemple)

  • Ejiro Amos Tafiri (@ejiroamostafiri)

  • Ibrahim Aminu - House of Kaya (@houseofkaya_ng)

  • LadyBeellionaire Luxury (@ladybeellionaire_luxury)

  • Theresa Onwuka - Needle Point (@needlepointwoman)

  • Ogwa Iweze - DZYN (@dzynbabe).

The aim of DEW collection for mental health was to further the awareness with a view to reducing the stigma.

Business Owners go through depression too. Don’t hesitate to surround yourself with great positive energy and business ideas that don’t undermined your mental health. . Be strategic in events you attend as an entrepreneur.

PS: The way you dress affects your output as a business owner. Remember, first impression matters.

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