THE IMPORTANCE OF EDUCATING YOUR CLIENTS OR CUSTOMERS ON THE VALUES OF YOUR PRODUCT OR SERVICES TO EITHER: "Make them money or Make them happy"
May 24, 2019
It’s been awesome going through this journey with you all. It’s vital I talk about the importance of educating your clients on the values of your products or services, to help you grow your business.
Educating customers is something every business can benefit from, it’s an important part of marketing and enlightening your client about your brand. However, to enable your business excel through this process, your clients must know the benefits and values of your products and services based on how it can either make them money or make them happy.
Firstly, here are the ways to educate your clients on the values your products or services can either make them money or happy: These are powerful ways of marketing your products or services. This enables your clients to see the value of your business and how it can help them succeed and happy which in-turn can improve your brand.
a. Teach them a practical skill; Repackage your products and services into smaller, shareable content in such a way that your audience can put to use
b. Let them learn from your mistakes; Your customers want to know that you have personally overcome their struggles before they can patronize you
c. Prove that you can feel their pains. Position your brand as a helpful resource by showing your audience that you care about educating them
d. Showcase your unique point of view to help your clients know more about you
e. Build customer trust. Customers are more likely to trust those brands that make effort to enhance their knowledge about their nature of products or services
f. Reduction of complaints. Besides building customer trust, educating customers will lead to a reduction in complaints as the customers become more adept at solving a good number of problems related to the products or services provided on their own.
Some common benefits of educating your clients on the valves of your products and services
a. Enhances customer loyalty: An educated customer is a loyal customer. Sameer Dholakia said that: “Ultimately education breeds successful customers and success breeds loyalty.”
b. Builds long term relationship: Once your customer sees additional value in what your brand can provide, then you can build a stronger relationship with your customers.
c. Retention: show them the optimal way to utilize your products/services, this can build relationship with them, and make them become more confidence with your brand.
Basic ways you can educate your clients or customers about your product and services are:
a. Create hands –on experience
b. Organize workshop programs, or seminars
c. Create and share useful contents.
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