HOW TO WRITE A PROFITABLE PRODUCT DESCRIPTION
A well-written product description has the power to move your customers through your sales funnel. By injecting creativity and product benefits into your product description, your store becomes more likely to convert the casual browser. A product description is the copy that describes the features and benefits of a product to a customer. The goal of the product description is to provide the customer with enough information to compel them to want to buy the product immediately.
To master product description writing, you need to learn how to write persuasive copy for your products. Plus, you need to answer every question a customer may have, such as:
What problem does your product solve?
What do I gain from using your product?
What separates your products from others on the market?
Your brief description needs to answer these questions in a way that is easy to read and understand.
Benefits of Writing Product Descriptions
Product description offers extra product information that the picture can’t do on its own. For example, you likely wouldn’t buy a laptop by looking at the picture alone. As a shopper, you’d want to read about the laptop’s specifications and features.
By providing customers with key product information, you prevent a build-up of customer service inquiries. It also helps customers know if that specific product is right for them, which can help lower return rates.
Picking the Right Words for Your Product Description
The most influential words to use are;
Using the keywords listed above can help captivate your reader and persuade them into action. You can use these words in product descriptions, headlines, email templates, and more.
Just as there are influential words, there are also several words and phrases that people should not use when writing product description.
Poor word choices include:
Ultimately, the words are poor choices if they aren’t accurate. Calling your product revolutionary when it’s not isn’t going to make your brand stand out.
Things to keep in mind when writing products description
It’s important that your product overview includes honest and transparent information. Saying your product is of the highest quality when you have countless complaints about the product quality isn’t going to trick people into liking your product.
Being honest doesn’t mean writing all of your products flaws but highlighting its strengths. Is the design what is selling the product? Lay emphasis on the look of the product when describing it. Help your customers see themselves using your product.
Keeping it simple can also help your product description stand out. Use contractions in your writing like you’re, you’d, who’d, etc.
How to write product description that sells
1. Write your own
Avoid using the manufacturer’s product descriptions. By writing your own copy, you avoid being penalized by Google for duplicate or thin content. Plus, you improve your chances of writing a product description that will entice your customer.
2. Make it simple
Your product description should be easy to read. Having two sentences describing the product with several bullet points allows customers to receive the information quickly so they can purchase immediately. If you sell laptops, you’ll want to turn the specs into bullet points for an easy read.
3. Know Your Audience
If you sell fun products like baby toys, you could inject humor into it. Your copy should be playful and light as customers buying those types of products would likely appreciate an entertaining product description. However, humor doesn’t work on all dropshipping niches. For example, you wouldn’t want to inject humor into a product description about life jackets, coffins, or other sensitive products.
4. Spell Check Your Work
Read over your product descriptions to ensure there are no typos. You can use tools like Grammarly to avoid spelling mistakes.
5. Offer all the Details
Make sure that customers have the information they need to make a purchase. For example, if dropshipping apparel, care information and size charts can help customers before and after their purchase. If you sell tablets, you’ll want to ensure you list all the specs. If you dropship jewelry, you’ll want to include information such as ‘nickel free’, as some may have allergies to certain materials.
Struggling to find product description that sell?
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